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As marketers, our goal should be to reach as wide an audience as possible for our products and services. If our website is inaccessible to people with disabilities, however, a large segment of potential customers could be excluded from being prospective clients. Luckily, automatic accessibility solutions exist that can ensure our website remains accessible for everyone; in this guide we will explore what automatic accessibility solutions are, how they work, and why they're important.  What Are Automatic Accessibility Solutions?
Automatic accessibility solutions are tools designed to make websites accessible for those with disabilities. These tools analyze a website's code and identify areas which are inaccessible before providing suggestions or even changes automatically to make the website more accessible.
What exactly are automatic accessibility solutions?
Automatic accessibility solutions come in various forms, but most typically work by analyzing website code to detect areas that are inaccessible based on algorithms trained to recognize accessibility issues. Once identified, solutions may suggest changes that will make the website more accessible or even automatically implement these changes.
Why are automatic accessibility solutions important for marketers?
Automatic accessibility solutions are essential tools for marketers, as they ensure our website is accessible to everyone - including people with disabilities. By making our site more accessible, we increase its potential audience for our products and services. Furthermore, some countries require website accessibility; by using automatic accessibility solutions we can ensure we comply with such legal requirements.
What are some examples of automatic accessibility solutions?
 There are various automatic accessibility solutions available today, each offering different features and prices. Examples may include:
UserWay: UserWay is an artificial intelligence-powered accessibility widget which can be added to websites in just one line of code, offering features like screen reader optimization, keyboard navigation and color contrast adjustments.
AccessiBe is an automated web accessibility solution using AI to analyze and optimize websites for accessibility, featuring keyboard navigation, screen reader optimization and color contrast adjustments.
AudioEye: AudioEye is an automatic web accessibility solution using AI and machine learning to analyze and optimize websites for accessibility. This includes features like keyboard navigation, screen reader optimization and color contrast adjustments.
Equidox: Equidox is an automated web accessibility solution that uses AI to analyze and optimize PDF documents for accessibility, providing accessible HTML pages, PDF/UA versions and WCAG 2.1 compliant formats in their place.
Siteimprove: Siteimprove is an all-in-one web accessibility solution, capable of analyzing a website for accessibility issues, suggesting solutions, and automatically implementing those changes. With features like keyboard navigation, screen reader optimization and color contrast adjustments.
How can I select an automatic accessibility solution for my website?
When choosing an automatic accessibility solution, it's essential to take several factors into account, including your website size and complexity, budget constraints, and your unique accessibility needs. Some solutions provide more features than others so it is vitally important that you select one which fulfills them all.
Also important when choosing an Ecommerce solution is choosing one that's easy to use and integrates smoothly with your current website. While certain solutions require extensive coding knowledge for installation purposes, others offer simple integration options.
Finally, it's crucial that your chosen solution provides excellent customer support. Accessibility can be a complex matter; therefore, having access to knowledgeable support staff who can assist in resolving any issues quickly is invaluable.
Automatic accessibility solutions can be invaluable tools for marketers seeking to ensure that their website is accessible for everyone, including users with disabilities. By opting for automatic solutions, marketers can save both time and effort while guaranteeing accessibility of their site to those in need of access.
Here are a few additional advantages of automatic accessibility solutions:
Improve user experience: By making your website more accessible, you enhance the user experience for all visitors - including those with disabilities - leading to greater engagement, longer site visits and ultimately conversions.
Reduce Legal Risk: Recently, lawsuits related to website accessibility under the Americans with Disabilities Act (ADA) have seen an upsurge. By employing automatic accessibility solutions on your site, you can reduce the risk of facing lawsuits related to accessibility while assuring it complies with ADA guidelines.
Improve Search Engine Visibility: Google places high priority on accessible websites when providing search results, so making your site more accessible can increase its search engine presence and bring in additional organic traffic to your site.
Making Your Site Accessible Shows Social Responsibility and Inclusivity: Making your website accessible demonstrates your dedication to social responsibility and inclusivity, which can strengthen brand image and bring in new customers. mes What Are Some Examples of Automatic Accessibility Solutions?
Marketers have access to various automatic accessibility solutions available to them, such as:
Optimization for Screen Readers: Screen readers are software programs that read out loud the content of websites to visually impaired visitors, making access easier for all. By optimizing your website for screen readers, you can ensure users with visual impairments can still access its contents.
Alternative Text for Images: When providing alt text for images on your website, you can ensure that users with visual impairments can fully access all content of the site. By including alt text for all images displayed there, users with impaired vision will still understand its message.
Keyboard Navigation: Individuals with disabilities may have difficulty using mouse or touch screen navigation on websites they access, making the provision of keyboard navigation options the key to ensure all visitors can gain entry.
Color Contrast Optimization: People with visual impairments may have difficulty distinguishing between colors on your website, so optimizing its color contrast will ensure all visitors can access and understand its content.
Automatic transcription: Automating audio and video content on your website to make it more accessible for deaf or hard of hearing users is one way automatic accessibility solutions can benefit marketers. But how can marketers implement such automatic accessibility solutions?
Marketers can take several approaches to implement automatic accessibility solutions, including: Plugins to optimize website accessibility can provide marketers with a means of automating this task.
Employ an accessibility consultant: Accessibility consultants can assist in identifying areas of your website which may not be fully accessible, and offer guidance as to how to make improvements.
Conduct regular accessibility audits: Regular accessibility audits can help identify areas on your website which may not be accessible and provide an outline for making improvements.
Educate team members: By informing your entire team about the significance of website accessibility and providing training on automatic accessibility solutions, it can ensure everyone's commitment to creating an accessible website.
Automatic accessibility solutions are an invaluable asset to marketers seeking to ensure their website is accessible for everyone. By employing automatic accessibility solutions, marketers can enhance user experience, reduce legal risk, increase search engine visibility and show social responsibility. There is a range of automatic accessibility solutions available and marketers can implement them through using website accessibility plugins, working with accessibility consultants or conducting regular accessibility audits, in addition to educating team members.