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Search engine optimization (SEO), in particular, is key for any business seeking success in today's digital era. SEO ensures your website ranks highly in search engine results pages (SERPs) - increasing customer visibility to potential clients and sales leads. One often-overlooked component of SEO are accessibility requirements; we will discuss why accessibility requirements should form part of a strong SEO foundation and how best to implement them in this article. What is web accessibility? Web accessibility refers to the design and development of websites that can be accessed by all visitors, including those with disabilities. Disabilities may include visual, auditory, physical or cognitive impairments that interfere with how users access and interact with websites. Web accessibility ensures all users can gain equal and effective access to and interaction with these sites. Why is web accessibility relevant for SEO? Web accessibility is crucial to SEO for several reasons. First and foremost, it ensures your website is accessible to everyone, including those with disabilities. By making your site more accessible you are opening it up to more people - potentially widening your audience and expanding customer bases. Second, web accessibility can enhance the user experience (UX) of your website - an essential factor in SEO. Search engines such as Google prioritize websites that offer their visitors an exceptional UX such as easy navigation, quick page loads times, and well-organized content. By creating an accessible website you are creating something everyone can easily use which in turn improves UX and, thus, SEO rankings. Finally, search engines themselves are placing more weight on web accessibility as an indexing factor in their results pages. Google recently announced that web accessibility standards may be penalized in search rankings; making it harder for potential customers to locate you online. How can you ensure web accessibility? Implementing web accessibility may seem complex, but there are steps you can take to make sure that your website is accessible for everyone. Here are some key areas that need attention: Text alternatives: When providing non-text content such as images or videos, text alternatives must be provided so that people with visual impairments can still access it. Color Contrast: To ensure users with visual impairments have an easier time reading your website content, make sure there is adequate contrast between text and background colors to facilitate easy reading. Keyboard Navigation: Make sure your website can be navigated using only a keyboard, as some users may not be able to use a mouse. Descriptive Link Texts: For optimal user comprehension, make use of descriptive link texts in order to better inform them where a link will lead. Rather than saying simply, "click here," try something more descriptive such as, "learn more about our products." Video captions: When it comes to videos, captioning them with subtitles ensures that users with hearing impairment can access your content easily. Headings and Structure: Use headings and content organization techniques to make it easy for visitors to your website to navigate it and understand its contents. Implementing web accessibility requirements will enable you to create a website that is accessible and user-friendly for everyone, increasing SEO rankings while further propelling business success. Web accessibility is an integral component of SEO and should be prioritized as part of any successful online presence strategy. By meeting accessibility standards on your website, you can ensure it can provide great user experiences while expanding customer bases while increasing SEO rankings.